There is a golden line along the outer contour, which makes the graphic sign look like the 1921-1929 version. History says the primary kit color worn by the old ladies were pink and black – These colors were taken from their sports uniforms while they were in High School. That was how the name Juventus came to be – it “Youth” in Latin.The plan was set in motion in 1897, and in 1900, their first match was played. To make it clear, these students were young, the oldest amongst them was just 17 years of age. Italian journalist Carlo Bergoglio proposed replacing the Turin bull with a zebra so that the logo would reflect the club’s unofficial nickname, Le Zebre. Discover the history of Juventus from 1897 to the present day, through the triumphs and the most significant moments in the club's history. In 1903, at the factory, by mistake, instead of pink, black and white t-shirts were made. What history says . Like, now, “Juventus” should not be associated only with Turin, but actually, it is quite a controversial decision. They went back to the city insigne having a blue background together with a golden bull and the name of the club in golden characters.In 1950 the color of the background was also changed in white together with the shield. The logo wasn’t the only thing they in traduced in 1905. The three-star version was used until 2018.By removing the three five-pointed stars, the designers were able to zoom in on other elements. The towers on the crown became more expressive: the artists depicted each brick in detail.The football team heads got tired of monochrome and returned the full-color version of the 1921-1929 emblem. The Englishman John Savage (one of the team members) brought the black and white stripes of Notts County. In recent years players such as forwards Alvaro Morata and Paul Pogba are some of the world-class football players. What’ the imagination behind the design? That is why it would only make sense for us to come with a detailed history of the Juventus logo from 1897 to 2020.Whence, without any further beating about the bush, let us ride into history together!Without trying to sound like a broken record, it all began in 1897 when 13 students of the Classical Institute D’Azeglio in the heart of Turin (The hometown of the club). But this changed at some point.The famous black and white logo that we all know Juventus for evolved in different stages. Relive the history of Juventus, the great matches of the past and other important moments from the club's past, only on Juventus TV. The graphic sign was adopted in July 2017, and not one, but two at once: white on black and black on white. It was quickly changed just two years after the idea; this was because it didn’t enjoy more life.Five years later (1931 to be precise) was introduced in the logo, but unlike the previous one, this had a blue background and a golden bull towering alongside the club’s name which were also written in golden effect.It seems they would stick to the logo, but once again; in 1950 the background of the shield and the name were all changed to white.It didn’t seem like the club would seize to wave its magic wand on its logo, but in 1971, it did. The second version is considered the priority, although both of them are official.For the first seven decades, the Juventus logos remained almost unchanged, except for the period from 1929 to 1931, when the visual identification of the club was decided to be associated with the nickname Le Zebre. By 1959 the first golden star could be seen on the uniform and it represents the tenth Italian title that was conquered by the team. The blue background of the shield was brought back — also, the inscription coupled with golden contour surrounding the emblem.Officially, the club adopted the black silhouette of the Zebra. A golden star, personifying ten championship titles, was located above the animal. The furious white Bull from the bottom of the logo, the symbol of Turin, was placed on a dark background and decorated with a black crown. The Agnelli family were the owners of the Fiat company and they gained control of the club back in 1923 and by 1926 Juventus already won their second Italian league title.Subscribe to our newsletter and receive 300+ design resources in your first 5 minutes as a subscriber. That’s why they were nicknamed “the Old Lady.”In 1977, Juventus introduced a logo with the image of a rampant zebra’s black silhouette, which became the symbol of the club. Juventus logo History and evolution Since the first design concept, the club has had nine more versions of their logo. There were seven vertical stripes again, and a crown with three towers appeared in the center. Fueled by their passion for football, they became a pathfinder for something that would change the course of history in the whole of Italy.

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